Okay, so I have a question for you all and I’m trying to get to the bottom of it. I would normally never make this sort of post here but I’m trying to understand how to keep making posts here at all anymore so bare with me. Since the start of the new year there is something really weird going on with my social media and while I’m not not one to lose sleep over a couple of followers out there, I’m also a digital strategist and community manager by trade (find my geek tweets here) so it’s driving me crazy trying to get to the bottom of this. Let me say the traffic on this site is the same or more numerous than ever. But every where else you gals and guys seem to be jumping ship? Since the beginning of the year I’ve lost 1500 twitter followers, 500 facebook fans, 500 instagram followers, and now even 400 pinterest followers. In my opinion, I’m doing everything exactly the same, i.e. I don’t post more often on these platforms, I have the same style, tone of voice, agenda, content etc. Everything I post I try to do so thoughtfully, relevantly, and qualitatively. Even stranger is every time I post something it gets more facebook likes than ever or likes on instagram so it would seem that those following there are still liking what I do. However at the same time I lose followers every time! I’m seriously starting to wonder if there is some cyber smear campaign out there against me but that’s not returning any results on google either and I wonder how I should continue posting on these platforms at all. So here are my questions to those of you willing to share your insights for the sake of some qualitative research. Just be honest if you feel like sharing and your input is always valuable to me. I believe that the two way conversation in communication is the beauty of social media, in a way that only letters to the editor could capture before, so here I am taking a swing at leveraging that. I hope you will have a go with me and as always I listen to your every word with open ears!
- Was it something I said or did? Did I change?
- What sort of content and activity do you expect from your favorite bloggers on their social media and what makes them worth following?
- Are you using social media differently this year? i.e. less often, following less people, simplifying your online life?
